Nowadays, under the new communication modes such as short-video and live broadcast, Tianjin, Chengdu, Xi'an, Chongqing and other cities have become the "Online Celebrity City" in the mind of tourists. In Tianjin, Heping Road Station with the theme of "hugging", Binhai New Area Library boarded on the Time magazine, and more landmarks have been the most attractive spots, which has spawned rich cultural tourism products and gradually formed a unique "Tianjin Brand".

With the rising popularity of Tianjin, various activities with distinct themes here have become "trump cards" and the “gold-lettered signboard”. At present, in terms of creating hot spots for cultural tourism and actively gathering popularity, Tianjin has launched the "New Landmark of Jinmen" election campaign, "Tianjin Drum-tower & Quyi" series events, "Encounter Series" cultural activities, etc., attracting a large number of tourists to meet in Tianjin.

For example, the "New Landmark of Jinmen" election campaign promotes the attention of Tianjin by guiding and encouraging citizens and tourists to release audios & videos reflecting Tianjin's urban cultural characteristics and new changes, and participating in voting and election.

In order to stimulate the consumption of the cultural tourism market, the Municipal Cultural Tourism Bureau and Ctrip Group jointly launched the "Tianjin Cultural Tourism Pass" product, which can save money and trouble for tourists, actively promote Tianjin cultural tourism enterprises to strengthen the development of tourism products, create "Tianjin Gifts", further activate the cultural tourism market, and enhance the sense of fullfillment and happiness of citizens and tourists in cultural tourism consumption.

Regarding the future development of Tianjin's cultural tourism market, the relevant person in charge of the Municipal Cultural Tourism Bureau said that in addition to continuing to build an "Online Celebrity City", it is also necessary to build a tourist destination city and an international consumption center city. During the "14th Five-Year Plan" period, Tianjin tourism should achieve innovative development, focus on tapping Tianjin's unique historical and cultural and natural ecological resources, continuously enhance the reputation and attraction of Tianjin city, and build Tianjin into a charismatic cultural tourism destination.